Minu SEO Analyst

  Google Analytics is a tool developed for tracking and analyzing the behavior pattern and preferences of website users and reporting it to the website owners. Once the Google Analytics tracking code is installed on the website's HTML page, we can assess the website's performance. It helps to measure the Return on Investment from Google Ads and other SEO modifications along with tracking the social media and apps. Google Analytics provides data analytics of web traffic from all traffic sources such as: Direct traffic  Happens when a web user visits a website by directly using its URL address. Organic traffic : When a website visit happens through the organic search result. The role of SEO is to increase organic traffic by optimizing the website. Social Media traffic : Website visits happen through social media. Referral traffic  Happens when a web user visits through hyperlink recommendations from other websites. Ad traffic : This happens when a web user v...

  Google Search Console is a basic tool that helps to do Search Engine Optimization in a controlled form. Google Search console helps to optimize the website by reporting any errors and performance of the website and also helps to customize website according to client's priorities i.e; target audience, area etc. Google Search Console was initially known as Google Webmaster Tools. This platform helps you to monitor your website's performance and reports crawl or HTML error. To Get started with Google Search Console: Step 1: Submit the Domain address or URL prefix and get verified using any of the five verification methods. In case your blogger account and Google Search Console is signed in with same email ID, URL will be auto verified. Otherwise, the website has to verified using any one of the five methods. Step 2: By clicking "Go to Property" navigation will  be redirected to blog's dashboard inside Google search  console. Paste the URL for URL Inspection. You...

  On Page Optimization On page SEO is the process of improving search ranking of a website using various methods and modifications with in the website. On page optimization can make the website easily crawlable by the search engine. In order to optimize a web page, we need to follow the SEO guidelines published by the search engine. Factors to be considered in On Page Optimization URL :  Use a URL address which is related to the content, that give hints to the search engine about the content of the website and makes the crawling process more easy. Head Section :   Head section of a HTML page contains title and meta tags. Meta tags are the descriptions      inside the title tags which helps to get recognized by the search engine crawlers. If  title is      not give or a given title is not accepted  by search engine, H1 or H2 tags might get considered as title. While optimizing the title tag , the following points have to be ...

  Search Engine Optimization SEO help the websites to optimize the content according to the user preferences by improving the quality of  the content along with using relevant keywords. It is the process of improving the ranking and the visibility of the web pages from the search engine. History of SEO The history of Google begins from 1995 as a student project for Stanford University by Larry Page and Sergey Brin , which later in 1998 formed as the Google search engine organization. In 2011 September 11, when the terrorist attack on World Trade Center happened various users searched to get information regarding the status of World Trade Center and the incident. But Google failed to provide accurate data or web pages reporting the incident. In a further inquiry about it, the engineers reported that the most websites are not crawlable for the search engine ie; the websites doesn't meet the search engine's criteria to become crawlable.  Crawlability can be described a...